Primary Job Title President Primary Organization 
Retail Development Alliance
Location Dublin, Dublin, Ireland Regions European Union (EU), Europe, Middle East, and Africa (EMEA) Gender Male
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Robert Luke, an entrepreneur with over 35 years of hands-on experience building start-ups and acquisitions, is currently President of Retail Development Alliance (RDA). RDA is a newly formed company which is deploying its intellectual property that will increase the sales of consumer packaged goods companies sales within retail environments.
Starting his business career with Johnson & Johnson, he segued to brand management with the Clorox Company before venturing out to become an entrepreneur, primarily focusing in the food and personal care industries.
Luke has a strong history of strategic marketing and brand-building. He has a strong portfolio of accomplishments, including the launch of Coors Light Beer, and the Silver Bullet campaign, Grandma’s Cookies, Famous Amos, Got2b hair care, as well as a host of major branded consumer packaged goods. As CEO and a member of senior management, he has been a strategic planning and marketing expert that has helped navigate his businesses from start-up to and through acquisition. He has blended the skills of creative strategic thinking coupled with the understanding of marketing, finance and ultimately transactional exit strategies. His mantra is “Life is a succession of 60-month opportunities”…start, build value and exit via transaction.
