Gender Male Also Known As Bob
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Robert Liljenwall ('Bob') is Radiance's outside adviser. Bob has 60+ years of experience in strategic marketing, branding, and advertising. Bob is a senior strategic marketing and branding consultant with broad skills in all phases of marketing planning, strategy, and implementation. He is a skilled writer and creative thinker and
provides deep experience in a variety of corporate, retail, merchandising, and entertainment industries. He is also a motivational speaker. He has been the Editor and Co-Author of Marketing at Retail, the core text book for the retail marketing industry and serves as an industry leader and spokesperson on global trends in retail marketing. He maintains an active marketing and branding consultancy while teaching at UCLA where he was named Distinguished Instructor of the Year.
