Robbie Bach joined Microsoft in 1988 and over the next 22 years worked in various marketing, general management and business leadership roles. Beginning in 1999, as Chief Xbox Officer, he led the creation and development of the highly successful Xbox video game business.
Now in his new role as a “Civic Engineer,” Robbie believes we all have a responsibility to engage on civic issues and dedicates his time and energy to providing strategies, creative ideas, and consulting to organizations who are driving positive change in our communities. He speaks to corporate, academic and civic groups across the country and in 2015 completed his first book, Xbox Revisited: A Game Plan for Corporate and Civic Renewal.
|Jul 30, 2016||NeoWin - 7 Days: A week of Microsoft mobiles, Apple's sales slide, and Windows 10 anticipation|
|May 21, 2016||Venture Beat - Robbie Bach’s Xbox journey, from underdog to survivor to civic leader (video)|
|May 6, 2016||Venture Beat - The DeanBeat: Everybody is an underdog. What you do about it is what matters|
|May 6, 2016||Venture Beat - Robbie Bach’s Xbox journey, from underdog to survivor to civic leader|
|May 4, 2016||Techno Buffalo - The Red Ring could’ve killed the Xbox 360, but love kept it alive|
|May 3, 2016||Slash Gear - Xbox 360’s Red Ring of Death cost Microsoft $1 billion|
|May 3, 2016||Venture Beat - Why the Red Ring of Death didn’t kill the Xbox 360|
|May 3, 2016||Venture Beat - Everything you want to know about GamesBeat Summit 2016|