Primary Job Title CEO Primary Organization Media Funding Corporation
Location Los Angeles, California, United States Regions Greater Los Angeles Area, West Coast, Western US Gender Male
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Peter is a serial innovator and entrepreneur. He developed the concept of using credit card sales to underwrite financing. In 1993, he founded Media Funding Corporation, based on the principle of advancing media funds to infomercial marketers and recouping payment directly from the infomercial-generated credit card sales. This concept inspired the
financing model for ForwardLine.
Prior to founding Media Funding, Peter had an extensive career as a direct response marketer. In the early 90’s, Peter launched the ThighMaster product, creating a massively successful infomercial, starring Suzanne Sommers and later writing about his experience in his book This Business Has Legs, published by John Wiley & Sons in 1996.
He states that he has formed many entrepreneurial ventures over the last 40 years, where some were very successful, and some remembered only in a box of unused business cards. But they were all rich with experience, and he continues to do it because he enjoys it.
