Primary Job Title Director of Innovation and Digital Technology Primary Organization 
Formula 1
Location London, England, United Kingdom Regions Europe, Middle East, and Africa (EMEA) Gender Male
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With over 20 years’ experience in F1, leading a number of key technical areas such as IT, Electronics, Software, R&D and most recently Digital Delivery & Technology. Pete spearheads a division covering many exciting facets; from delivering the transformation of F1’s digital platforms all the way through to developing new and innovative
solutions that facilitate new and exciting content to F1 products.
Pete is passionate about pushing the boundaries of existing technologies in addition to leveraging new technologies, ensuring they achieve real business gain and increase fan engagement in the exciting and challenging environment of F1.
