I'm currently Chief Revenue Officer at Optimal, Inc. which provides unparalleled audience data to help marketers manage and optimize their social advertising campaigns, all in real-time. The company’s ad management platform, optim.al, provides robust technology integration with Facebook and other social media platforms. Optimal’s rich audience insight products help advertisers intelligently shape their media buying, page post strategies and audience research efforts. The company is based in San Francisco and Palo Alto. For more information, please visit http://www.optimalsocial.com
Previously, I built out North American sales and operations for TBG Digital, a successful UK-based social media buying agency and Facebook Ad API partner.
I formerly co-founded Incentive Networks (formerly known as Loyalty Ventures), operator of merchant-funded online loyalty programs for affinity and membership organizations in the U.S., Canada, U.K., France and Germany. We sold this business in July 2008 to Webloyalty, Inc.
I have extensive experience building internet businesses in a variety of leadership roles, including sales, marketing, business development, and product management.
Specialties:online marketing including direct response, customer retention, loyalty marketing, and paid display advertising in social media.
Director, Business Development ? Snap, BuyDirect; Director, Corporate Communications
Aug, 2012 - Current (about 4 years)
|Sep 27, 2012||TechCrunch - Facebook Mobile News Feed Ads Are Popular And The Best Way To Buy Fans, Ad Tech CEOs Confirm|