Location Dubai, Dubai, United Arab Emirates Regions Europe, Middle East, and Africa (EMEA), Gulf Cooperation Council (GCC), Middle East Gender Male
Patrick Samaha is the CEO of the Group and the driving power behind the success it has achieved today. Following his goal to create a company that harnesses great talent, innovates, and creates value for its partners, clients, and employees, is what led him to his current role. He is a C-level executive with a substantial commercial, digital,
marketing and finance background, primarily in media and digital transformation. Having spent over 24 years in the GCC and the Middle East working in high-profile roles, he is a solution-driven expert with strong analytical skills, always working to achieve internal and external value for his company and his team. Samaha holds a Bachelor of Science in Business Marketing from the Lebanese American University of Beirut and a Master’s Degree in Marketing Management, Communication and Media from Celsa Paris Sorbonne.
