Nicole advises clients on the importance of evolving consumer journeys to deliver stronger returns on investment while eliminating fragmentation of brand communication across channels.
With over 15 years of integrated marketing, client strategy, and business analytics experience - from start-ups to global firms - Nicole has worked across multiple sectors with companies requiring dynamic insights and technology oriented solutions. Nicole also teaches Digital Analytics within the Master of Science in Integrated Marketing program as part of New York University’s adjunct faculty.
Nicole holds a B.S. in International Business from New York University and a MBA jointly conferred by TRIUM (NYU-Stern School of Business, London School of Economics, and HEC Paris).
Vice President, Innovation Practice Greater China
Jan 13, 2014 - Current (over 2 years)
MBA, Global Political Economy
BS, International Business
|Apr 3, 2009||Direct Marketing News - Interview: Pointlogic taps MRI for deeper consumer data|