Overview

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Primary Role
Vice President, Innovation Practice Greater China @
Gender:
Female
Location:
Shanghai
Website:
http://about.me/nicole.alexander
Social:

Person Details

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Nicole advises clients on the importance of evolving consumer journeys to deliver stronger returns on investment while eliminating fragmentation of brand communication across channels.

With over 15 years of integrated marketing, client strategy, and business analytics experience - from start-ups to global firms - Nicole has worked across multiple sectors with companies requiring dynamic insights and technology oriented solutions. Nicole also teaches Digital Analytics within the Master of Science in Integrated Marketing program as part of New York University’s adjunct faculty.

Nicole holds a B.S. in International Business from New York University and a MBA jointly conferred by TRIUM (NYU-Stern School of Business, London School of Economics, and HEC Paris).

Jobs (7)

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Current

Vice President, Innovation Practice Greater China

Jan 13, 2014 - Current   (over 2 years)
Past
Started
Ended
Title
Company
2011
2013
Vice President, Client Strategy
Nov 1, 2008
Jul 1, 2011
Vice President, Marketing & Client Management
2007
2008
Vice President, Marketing
2006
2007
Associate Marketing Director
2005
2006
Marketing Manager
May 1, 2002
Jun 1, 2005
Marketing Manager

Education (4)

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News (1)

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DateNews
Apr 3, 2009Direct Marketing News - Interview: Pointlogic taps MRI for deeper consumer data

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