Location New York, New York, United States Regions Greater New York Area, East Coast, Northeastern US Gender Male
After cutting his teeth in the London and New York ad agency world of the 1980s, Nick founded a brand agency in the early 1990s developing the concept of “Brand DNA”. Nick pioneered innovative “coolhunting” approaches to creative consumer insights & strategy, worked as the Chief Marketing Office of a major fashion company, and became the SVP of
Strategic Insights and Research at MTV where he oversaw Millennial insights and their impact on all areas of MTV’s business. His work has been featured in The New York Times, Harvard Business Review and Fast Company where he was voted part of the prestigious Fast Pack.
