Primary Job Title Spokesperson & Founder Primary Organization 
Novica United
Location Santa Monica, California, United States Regions Greater Los Angeles Area, West Coast, Western US Gender Female
Facebook View on Facebook LinkedIn View on LinkedIn
Like her mother, Armenia, Mina Olivera has always been a citizen of the world.
Born in Rio de Janeiro, Mina often traveled with her mother on U.N. business, spending years in Switzerland and El Salvador as a child and teenager, respectively. As the daughter of a U.N. human rights officer, Mina lived a childhood filled with beauty, drama, death
threats, and plenty of politics. She speaks four languages – English, Spanish, Portuguese and French.
At 17 Mina traveled alone to California to attend college, where she met her future husband, Roberto Milk. Together with Rob and fellow co-founders Armenia, Andy, Charles, and Joe, she helped give rise to the idea of NOVICA.
“We want to change the world — to do something really powerful to improve people’s lives,” says Mina. “Growing up with a mother who worked in human rights, I was exposed to many different social and economic conflicts. Yet I saw few real, lasting solutions. That is why we founded NOVICA: to provide business opportunities to artists worldwide.”
To ensure NOVICA’s success in its early days, Mina helped establish the high standards for sourcing that would become a company hallmark. Selecting only the most unique, top-quality goods from all over the world, she focused particularly on NOVICA’s complex jewelry offering, laying the foundation for the largest online collection of international artisan jewelry in the world.
You may also recognize Mina from her many appearances in NOVICA photo shoots, modeling as the face of the company – the fashion photographer being none other than her husband and NOVICA co-founder, Roberto Milk.
