Mike Maser is the CEO and Founder of FitStar. FitStar, founded in 2012, is a digital fitness platform that enables a new class of mobile fitness experiences that are adaptive and social.
Prior to FitStar, Maser was SVP of Marketing in the Consumer Applications Division of AOL. He was charged with leading the marketing team and programs for AOL's flagship consumer products including AIM, AOL Mail, and mobile products.
Prior to AOL, he was the Chief Strategy Officer at Digg, where he provided strategic product direction and oversaw the company's marketing, communications, community management, corporate and business development efforts.
Prior to Digg, Maser worked as Director of Marketing at EA Los Angeles (EALA), where he led the publishing efforts for EAâ€™s interactive entertainment studio in Los Angeles. He was also responsible for overseeing and optimizing the EALA portfolio launch strategy, which included advertising; retail initiatives; product websites; community relations; and consumer research.
Maser began his career at Intel Corporation, where he managed multiple multi-million dollar online campaigns. He went on to manage award-winning online advertising campaigns for the Pentium II and Pentium III processors as well as several other consumer products.
Maser was Vice President of Marketing for SimpleDevices where he led all consumer, channel and OEM marketing programs, including the nationwide rollout of its SimpleFi wireless MP3 player. He was also Director of Marketing at NextOffice where he developed marketing strategies for the company's B2B e-commerce procurement service.
Maser holds a bachelors degree from UC Berkeley and received his MBA from the University of North Carolina Kenan-Flagler Business School.
|Apr 2, 2015||Business Wire - Award-Winning Fitness App|
|Mar 5, 2015||Mashable - Fitbit acquires FitStar for personalized workouts|
|Oct 8, 2014||Mashable - Apple Health Has a Long Way to Go, But It's Far From Hopeless|
|Sep 10, 2014||CNet - What the Apple Watch means to the smartwatch apps race - CNET|
|Dec 12, 2013||TechCrunch - Workout App Fitstar Gets An Overhaul As It Shows Promising Paid Sign-Up Metrics|
|Jun 20, 2013||TechCrunch - FitStar Raises $4M Round Led By Trinity To Make The Best iPad-Led Home Workouts|
|Jun 20, 2013||Venture Beat - FitStar nabs $4M for its personal training app|
|Jun 7, 2013||Venture Beat - How EA's Madden inspired FitStar's latest iPad fitness app|