Location New York, New York, United States Regions Greater New York Area, East Coast, Northeastern US Gender Male Also Known As Michael Hermalyn
Website www.fanaticsinc.com/mike-hermalyn LinkedIn View on LinkedIn X (Twitter) View on X
Mike Hermalyn is a tenured business professional. In his role as President of VIP at Fanatics, he leads the growth strategy for the premier VIP and loyalty programs in sports. Mike oversees Fanatics' relationships with athletes, celebrities, influencers, and partners, redefining what it means to be a sports fan. By creating premium experiences
that bring fans closer to the moments and talent they love, Mike’s work drives deeper fan engagement and lasting impact.
Before Fanatics, Mike oversaw customer growth, retention, and revenue strategy during a period of rapid expansion in the regulated sports betting market. He has held senior leadership roles at DraftKings, CBS, and TuneIn and started his career at iHeartMedia, focusing on partnerships, audience development, and monetization at the intersection of media and technology. Mike holds an advisor position at SC Holdings, a multi-strategy investment firm.
Over the years, Mike has been recognized for his career achievements. In 2014, he was listed as one of Audio’s 30 Under 30 by Edison Research and RAIN News. His outgoing and empathetic personality has led him to success in many of his business ventures, creating a genuine environment where his teams can thrive.
