Primary Job Title Director of Sales Primary Organization 
Web Marketing ROI
Location Melbourne, Victoria, Australia Regions Asia-Pacific (APAC), Australasia Gender Male
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Michael Spilkin is a seasoned conversion rate optimisation, digital marketing and sales professional.
Michael is the Director of Sales at one of Australia's leading digital marketing and conversion rate optimisation agencies, Web Marketing ROI (recognised as a top-tier Optimizely Solutions Partner, Adobe Solutions Partner and VWO Partner),
helping to shape the emerging professionalism, maturity and sophistication of the conversion optimisation and personalisation industry in Australia.
At Web Marketing ROI, Mike works with some of the top brands (and smaller growth hungry businesses) in Australia with annual revenues of up to $1B and verticals including E-Commerce, Lead Generation, Utilities, Education, Technology, Fashion and Online Gambling.
Prior to his role at Web Marketing ROI, Michael has worked extensively in the Conversion Rate Optimisation and A/B testing industry throughout APAC and globally - first, working as the Sales Director of 2X Conversion in late 2012 and founding a Conversion Rate Optimisation agency of his own in 2013 (later acquired by Web Marketing ROI in 2017).
When he is not speaking to digital marketers and executives about CRO growth strategy and exciting initiatives, Mike enjoys traveling and spending time with his family.
