Location Tianjin, China, Asia Regions Asia-Pacific (APAC) Gender Male
Website www.jademond.com/people/marcus-pentzek/ LinkedIn View on LinkedIn
Marcus Pentzek (潘择科) is Partner and Director of SEO at Jademond Digital, the research-led Chinese digital marketing agency. He conducted the only empirical Baidu SEO ranking factors correlation studies in existence: first with Searchmetrics in 2020, analysing 50,000 Mandarin Chinese keywords, and independently with Jademond in 2024, examining 118
potential ranking factors across 10,000 keywords. Published on Search Engine Journal, the research debunked widely repeated myths about Chinese search ranking.
Before joining Jademond in December 2022, Pentzek served as Chief SEO Consultant at Searchmetrics (2018–2022), where he advised the consulting team on advanced SEO challenges and maintained direct communication with the development team of the SEO suite. Prior roles include Team Lead SEO at UDG United Digital Group, where he consulted for Siemens, Nestlé, Hansgrohe, B/S/H/, QVC Germany, and thyssenkrupp. He lived and worked in Beijing (2012–2013) and has been active in SEO since 2001. Pentzek co-authored "SEO for China" (2022) with Kun Tang.
