Number of Current Board & Advisor Roles 1
Number of Founded Organizations 1

I help small and medium-sized businesses bring focus and consistency to their marketing — without the cost or complexity of a full-time hire.

Most of my work is fractional: stepping in when a business has ambition, but lacks clear priorities, senior marketing leadership, or the time to join the dots.

How I got here... I've spent over 20

years working in marketing across agencies, in-house roles, and consultancy.

Over that time, I've: - Led brand and marketing strategy - Worked directly with founders and leadership teams - Helped businesses clarify positioning, messaging, and direction - Built and improved websites, content, and campaigns that support growth

Fractional consulting isn't a pivot for me — it's the most effective way I've found to apply that experience where it's genuinely useful.

How I typically work with clients... Clients usually bring me in when: - Marketing feels busy, but not effective - Decisions are being made tactically, not strategically - There's no clear marketing lead internally - Growth has stalled, or the business has outgrown its current approach

Engagements are commonly: - 1–3 days per month - Ongoing or project-based - Focused on clarity, prioritisation, and momentum

I work closely with existing teams, suppliers, or freelancers, acting as a steady senior presence AND an external "ideas person".

If you're looking for marketing that's calm, considered, and grounded in experience, we'll probably get on well.

Number of Current Board & Advisor Roles 1
Marc Bates is the Founder at Fractional Marc.
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