Location Barcelona, Catalonia, Spain Regions European Union (EU), Europe, Middle East, and Africa (EMEA) Gender Male
Website www.luisbarrague.com LinkedIn View on LinkedIn
As a seasoned executive with over 20 years of experience, I specialize in driving business growth, building high-performance teams, and executing strategic initiatives across dynamic environments. My approach prioritizes "people, products, profits," underscoring my commitment to team and customer-centric strategies for sustainable
results. My background encompasses a broad range of expertise, including management accounting, P&L management, corporate development, and M&A transactions. I am adept at product roadmap management, employing design thinking, lean startup principles, and developing pricing and internationalization strategies.
Throughout my career, I've served in various pivotal leadership roles, including CEO, CRO, and COO, contributing to significant corporate milestones and transformations. In 2023, I founded Smoot, aiming to revolutionize programmatic media buying in the AI era. My tenure at LIFULL Connect as CRO since 2021 has been marked by steering the company towards a SaaS model and overseeing the commercial integration of Properati following its acquisition from OLX Group in 2022. My leadership was instrumental in Entravision's acquisition of a majority stake in Cisneros Interactive in 2020, and the acquisition of Smadex in 2018. Earlier, in 2017, I played a key role in Headway's acquisition by Entravision Communications Corporation and in 2015, I led the creation of a DSP acquired by a major gaming company. In 2013, I joined Headway Digital as VP of Mobile, significantly expanding the Mobile Advertising division.
I am known for my collaborative leadership style, fostering innovation, and driving continuous improvement, with a proven track record of developing and implementing strategies that enhance business growth and stakeholder engagement.
