Primary Job Title Chief Executive Officer Primary Organization 
Neilson Marketing Services
Location Laguna Hills, California, United States Regions Greater Los Angeles Area, West Coast, Western US Gender Male
LinkedIn View on LinkedIn
With more than 35 years in the Property/Casualty insurance industry under his belt, Larry Neilson co-founded ProgramBusiness.com in 1999 to strengthen the partnership between independent agents and carriers, MGAs/MGUs, wholesalers and program administrators with an on-line robust platform that facilitates coverage search, program
accessibility and placement of program business.
Larry first began providing insurance agents, carriers, MGAs/MGUs, wholesalers, and program administrators with services to effectively market their brands, products and services with Neilson Marketing Services, which was established in 1988. Neilson Marketing set the standard in P/C outbound insurance telemarketing and today continues to be the leading source for B2B insurance data and lead generation. Over the years, Neilson Marketing has continued to deliver the latest in sales and marketing, data development, digital strategies, SEO, email marketing, and social media marketin g to both retail and wholesale entities in the industry with its Agency Tsunami division. Agency Tsunami provides firms with SEO, monetized websites, social media marketing, email marketing and drip marketing campaigns, and much more.
Larry is also a frequent speaker on digital marketing at many trade and marketing associations and insurance company seminars, conferences, and conventions. He also provides valuable insurance marketing information through his blog
