Mr. Subramanian is a co-founder of Mobclix and drives the advertising and marketing strategy for the company. Mr. Subramanian was a co-founder and General Manager of New Business for BlueLithium (acquired by Yahoo! for $300M), the world's largest behavioral targeted ad network. Â Â Mr. Subramanian led the development of their affiliate network, lead generation platform, contextual, and behavioral targeting platforms.Â Prior, Mr. Subramanian launched the first offline/online social network, MingleNow, which focused on mobile content and communication such as group text messaging and mobile video sharing to bridge the gap between the offline and online worlds. Â Previously, Mr. Subramanian was a co-founder of Burrp! (acquired by media conglomerate TV18), a localized review and recommendation internet portal for metropolitan India, where he ran the product team and focused on ad supported content delivery (text, audio, video, WAP decks) to mobile phones. Previously, Mr. Subramanian founded and ran a successful internet design services and web content development firm for mobile devices, ConceptK, growing the firm to service many Fortune 500 clients.
Mr. Subramanian has served on the Internet Advertising Bureau Committees for Broadband and Lead Generation where he created best practices guidelines for lead generation across the education vertical. He has authored articles in MediaPost, AdWeek, and Mashable in regards to scaling and monetization in the internet space. Mr. Subramanian is also a frequent speaker at internet conferences such as OMMA, AdTech, AlwaysOn, and Snap.Â Mr. Subramanian graduated with honors from UC Davis.
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