John Benfield

Company, where he worked in Field Sales, Key Account Management, and held various brand management and general marketing roles, including Category Marketing Manager of Heavy Duty Detergents and Chairman of the Worldwide Heavy Duty Detergent Cost Reduction Task force. Prior to his departure, John was the Director of New Business for Colgate U.S.

From Colgate, John joined CoActive Marketing Group's privately held predecessor company, R.G. Meadows, Inc., a Top 3 US promotional radio and marketing firm as Executive Vice President of Operations. He became Chief Operating Officer, and was named President. Subsequently, John led the company through a LBO and brought it public (NASDAQ Small Cap CMKG) as its Chairman, President, and Chief Executive Officer. He led the organization to become a Top 20 marketing and sales promotion agency in the U.S., with 250+ employees and $135m in revenue and departed after 16 years (the company was subsequently sold to Dentsu Aegis Network).

Following Coactive, John became the Direct Marketing Services CEO for the technology start-up, Next Jump, Inc., a premier provider of internet-based, next generation rewards and loyalty programs to corporations and affinity groups worldwide.

Upon leaving Next Jump, John founded Wall & Madison, LLC, a consultancy dedicated to assisting companies in start-up and turn-around situations by providing founders with expertise and hands on support necessary to grow their companies.

John then co-founded and became President of StarWalk Kids Media, a digital publisher creating eBooks for children served on a software platform that works on virtually any device and uniquely allows multiple, simultaneous access for schools and Libraries.

John received his BS from the State University of New York and an MBA in Marketing & Business Administration from Adelphi University.