Primary Job Title Co-Founder Primary Organization Supermoon Labs
Location Greenville, South Carolina, United States Regions East Coast, Southern US Gender Male
Investor Type
LinkedIn View on LinkedIn
Co-founder of Supermoon. Previously CEO and Co-founder of Chroma Labs (developer of the Chroma Stories app, acquired by Twitter.) Creator of Boomerang from Instagram.
Over the last 15 years, John led the development and launch of 6 apps with over 450M downloads.
Before founding Chroma Labs, John was the PM for the Facebook Camera, and a PM on
Facebook’s AI team, focused on the future of visual creation and innovative consumer AR/AI applications. He was also a PM on Facebook’s Applied Machine Learning team, and Youth team, and Instagram’s Story, Video, Profile, and Creation teams.
John helped create and launch both Instagram Stories and Facebook Stories, along with helping to develop and pitch the initial product concept and framing of the market opportunity for WhatsApp "Status" in early 2016.
At Instagram John led the creation and development of Instagram’s Boomerang app and Layout app. At Facebook he helped create 3D AR Drawing, AR world effects, Avatars, and Neural Style Transfer for Facebook’s Camera, along with the Selfie/Blur/Boomerang capture modes in the FB camera, and many other creation focused features across Instagram and Facebook.
John also worked closely with Mark Zuckerberg to create the narrative and visuals for Mark‘s AR/Camera keynote for the 2017 F8 conference.
Before joining Instagram, John co-founded an app development company called Bright Mango, and he was an early employee at several startups including Twitpic, Heello, and Docvia.
John holds dozens of patents related to augmented reality, the metaverse, and the algorithms behind Stories on Instagram, Facebook, and WhatsApp.


