Jeff Lanctot is an 18-year agency and ad tech veteran who directs Mixpo’s vision, strategy and execution as President and Chief Executive Officer.
Prior to Mixpo he held various executive-level positions at aQuantive, the parent company to three digital marketing and technology companies, including Razorfish, now owned by Publicis. His roles at Razorfish included GM, Chief Strategy Officer, and most recently, Chief Media Officer (CMO). As CMO, Jeff had oversight over Razorfish’s global media business and, prior to that, partnerships, investment strategies and international expansion. While at Razorfish Lanctot managed Razorfish's worldwide media buying and planning for top-tier clients like Disney, Coors, Expedia, Nike, Best Buy and Weight Watchers.
Jeff spent time as Managing Director for the Advertiser & Publisher Solutions (APS) Group at Microsoft, where he was a member of the leadership team that drove platform development for Microsoft Advertising, focusing on product strategy as well as business development with Microsoft’s partners in the advertising industry.
He writes contributing pieces for The Wall Street Journal and Advertising Age.
Jeff is the recipient of numerous industry awards, including a 2013 ad:tech Industry Achievement Award, Advertising Age's Media Maven Award, MEDIAWEEK's Media All-Star award, and B2B Magazine's Best Brightest Media Strategist award. He was also named one of Media Magazine's 50 Most Influential People in Online Advertising and MEDIAWEEK's Top 50 Media Executives.
Jeff has a dual-degree in Business Administration and Political Science from Washington State University.
Board & Advisor Roles (1)Update
|Sep 3, 2014||GeekWire - Video ad startup Mixpo acquires Portland-based ShopIgniter|
|Jul 15, 2014||GeekWire - Tech Moves: Joanna Lord jumps to Porch; Maggie Finch joins Mixpo board; and more|
|Jun 10, 2014||GeekWire - Bootstrapping vacation rentals startup Dwellable raises $2M from Seattle angels|
|Oct 17, 2013||GeekWire - Tech Moves: Former Razorfish exec Jeff Lanctot named CEO of Mixpo; Skytap adds VPs; and more|
|Aug 29, 2012||GeekWire - Placed expands location analytics, taps Razorfish exec Jeff Lanctot as advisor|
|Mar 3, 2010||Xconomy - TechFlash Live: The Future of Advertising|
|Aug 11, 2009||Xconomy - Razorfish Chief Strategy Officer Says Publicis Deal Will Expand Firm's Global Reach|
|Apr 22, 2009||Gigaom - Industry Moves: Razorfish Vet Bob Lord Promoted To CEO; Kokich Becomes Chairman|