Jeanine has over 16-years of experience in operationally running businesses including marketing, product management, business development, public relations, engineering, user experience design, and customer care. She specializes in social media, social networking, social discovery, real-time data analytics, SaaS, building online communities, Virtual Economies, Avatars, and the Millennial generation.
Jeanine continues as Founder of LiveHit.com, a Social Discovery Platform built upon the foundation of Real-Time Data Analytics, where she has been the CEO for the past 3-years. LiveHit connects users with relevant content by surfacing whoâ€™s hot and whatâ€™s hot across the web in real-time through partnerâ€™s sites. Real-time data analytics track any live event on partner sites, and powers editorial programming, social marketing, consumer knowledge, engagement, and increased ROI through a SaaS business model. Within a few months from launching public Alpha, Jeanine has secured 6 business development deals and has grown the backend of the company to track over 100M unique data profiles.
Most recently, Jeanine was Vice President of Products and Marketing at Piczo where she directly oversaw product development, marketing, PR, design, and member services, and cross-functionally managed application and platform engineering. She also led Piczoâ€™s business development efforts with the successful close of ten deals including YouTube, Yahoo, Slide, and Sony/Crackle. Reaching 13M active monthly unique visitors, over 28M total unique user accounts, and over 2.5B monthly pageviews, Jeanine successfully lead Piczo to be one of the top 10 teen social networks in the world.
Previously, Jeanine created and ran Yahoo Avatars, a first-to-market next generation business and global 1.0 platform designed to capture youth, generate revenues, and drive engagement cross Yahoo. As Business and Product Head, Jeanine established herself as the resident expert on the youth target audience, virtual economy, and evangelized youth cross the Yahoo Network through the Yahoo Youth Tiger Team. Her successes include building out Avatars across 13 countries, integrating it into over two dozen Yahoo Properties, and driving Avatars to over 10M active monthly users, and over 30M total users.
Prior to joining Yahoo, Jeanine was senior technical product manager for AOL where she was responsible for creating the next generation AOL media and voice services including [email protected], [email protected], [email protected], AOLbyPhone and Voicemail with Call Alert. Under Jeanineâ€™s leadership, [email protected] downloaded player experienced a 50% growth in consumer base and usage in the 4-month period after the launch of the enhanced version of the product.
Jeanine is a graduate of University of California, Berkeley with a degree in psychology and a minor in business administration from Haas School of Business.
Specialties: Specializing in the Social Media space and Real-time Data Analytics. Understanding the social generation, youth market, social networking, content media, safety, self expression, community, entertainment, and knowing the end user. Excels at product strategy, vision, execution, business development, marketing, and leadership.
Product and Marketing Consultant
2010 - Current (almost 7 years)
CEO and Founder
Aug, 2007 - Current (about 9 years)
Board & Advisor Roles (1)Update
Advisory Board Member
2007 - 2009
BA, major: Psychology, Minor: Business
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