James left school at 16 to work for his beloved Millwall FC where he was the first ever 'Zampa The Lion'. At 17 he had his own page in the club programme, and by 18 he was building his first websites. Reporting directly to Theo Paphitis (UK Dragons Den) he built the first ever websites for Millwall FC, Ryman, La Senza and Contessa. In 2000 he joined Kitbag.com as a designer. In 2001 he co-founded one of the UKs first ever digital agencies focused on RoI.
Over the next 7 years (with a return to kitbag.com and back), he developed his all round online marketing skills in the digital agency world. In 2008 he left London and headed back to his native Ireland where Just-Eat eventually found him and gave him a new home. JustEat.ie was nominated as 'Best eBusiness' for 2 years running at the eircom spiders in 2009 & 2010. James left Just-Eat in September 2011.
James linked up with former Just-Eat founder Jesper Buch to launch the Irish version of Miinto in November 2011. Miinto.ie won the eircom Spider Award for 'Retail Excellence' in 2012. Due to tough economic trading conditions, Miinto.ie closed in April 2013.
James joined Versari Partners, an EdtEch investment and support hub based in Dublin, as Head of Marketing in August 2013. He left in May 2014.
In February 2015, James started work on launching the new name for online in takeaway Ireland - Marvin.ie - set to launch in May.