Gabe Zichermann is the CEO of beamME, an iPhone software company. He is the author of Game-based Marketing (Wiley) and Funware in Action (Manning).
Born in 1974, Gabe Zichermann is an entrepreneur, author and public speaker who coined the term â€œFunwareâ€ to describe the use of game mechanics in non-game contexts. As co-author of the books â€œGame-Based Marketingâ€ (Wiley, 2010) and â€œFunware in Actionâ€ (Manning, 2010), Zichermann makes a compelling case for the use of games and game mechanics in everyday life, the web and business.
Gabe is the CEO of professional mobile social networking startup beamME where heâ€™s working hard to bring fun to every aspect of interpersonal business. A native of Canada and resident of NYC, Gabe frequently muses about games.
|Apr 4, 2017||Business Insider (tech) - I tried a new app designed to curb obsessive cell phone use — and it's already working wonders|
|Mar 15, 2013||Alley Watch - The AlleyWatch Event Guide: March 18-22|
|Feb 20, 2013||The Next Web - Issue v1.2 - Gamification 101, Q&A with Gabe Zichermann|
|Feb 18, 2013||Alley Watch - Why and How Gamification Works|
|Jan 4, 2013||The Next Web - Gamification Principles and Practices|
|Dec 8, 2012||TechCrunch - Real Gamification Mechanics Require Simplicity And, Yes, Game Designers Can Do It|
|Jun 20, 2012||Mashable - 6 Ways to Gamify Your Facebook Marketing|
|May 25, 2012||Mashable - The Game Mechanics of Customer Loyalty|