Location Boston, Massachusetts, United States Regions Greater Boston Area, East Coast, New England
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Eric Karofsky leads VectorHX, a boutique agency focused on customer experience and user experience. Eric is an industry veteran with over 20 years of digital consulting experience for top brands across industries. He has deep credentials formulating business strategies that open up new lines of revenue, defining customer experiences that can be
quantifiably measured, and designing elegant user interactions rooted in extensive research. Eric was a double major in studio art and business at Skidmore College. He started out as a graphic designer working for Sapient (now Publicis Sapient). In that role, he designed the very first online banking application, Baybank’s Homelink, which ultimately morphed into Bank of America's web property. He received his MBA, graduating Magna Cum Laude from the Olin Graduate School at Babson College where he focused on entrepreneurship and product development. He spent numerous years at Dentsu Isobar and Mobiquity, where his main emphasis was on crafting innovative programs for major brands and building teams and processes for their successful implementation. Realizing he wanted experience on the client side, he led User Experience and User Research for the Broad Institute of MIT and Harvard for five years where he scaled the team, built processes, and defined the vision for numerous applications.
