Primary Job Title Head of Commercial Primary Organization FC St. Pauli
Location Hamburg, Hamburg, Germany Regions European Union (EU), Europe, Middle East, and Africa (EMEA) Gender Male
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Since 2000 till 2014 Dirk was the part of the World's top football marketing agency Lagardère Sports & Entertainment and held positions of the Managing Director and Member of the Board in Israel and Vice President International Football in Switzerland. For the next 5 years he founded DAVNIS Sports in Israel where he acted as Managing
Director.
Dirk's cumulative sales track record (Media Rights & Sponsoring) is above USD 100 million. He brokered first-ever sponsorship of a Chinese company in German football when electronics giant Hisense signed with one of the most legendary local clubs, FC Schalke 04. Schluenz also initiated deal between DFL (German Bundesliga) and Israeli Start Up “Track160” to become first company in the “DFL for Equity” program.
Topic: “FC St. Pauli – how a second division club became one of the most popular brands in German football”
FC St. Pauli is probably the most well-known club in the world that has never won any relevant title. Despite currently playing in the 2nd Bundesliga, FC St. Pauli is ranked under the Top5 in Germany as one of the most sympathetic clubs with estimated 5 million sympathizers and has fan clubs all over the world. The reason for this is the unique attitude of the club and its fans against fascism and any form of discrimination and the continued struggle with many projects for a better world and - last not least - the iconic logo and merchandise products of the club displaying a skull and bones as a symbol of the ‘pirates’ of St. Pauli opposing the overflowed commercialization in modern football.
