Primary Job Title Chief Executive Officer Primary Organization 
Ideal Protein
Location Boca Raton, Florida, United States Regions Greater Miami Area, East Coast, Southern US Gender Female
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Dawn Halkuff is the Chief Executive Officer of Ideal Protein and was the Chief Commercial Officer at TherapeuticsMD, a healthcare company focused on developing products exclusively for women
Ms. Halkuff has held numerous senior-level commercial and marketing positions over 20 years. Prior to TherapeuticsMD, she was Senior Vice President of the
Pfizer Consumer Healthcare Wellness Organization and a member of the Consumer Global Leadership Team. Ms. Halkuff was also commercial lead for sales and marketing of the Pfizer Women’s Health Division, focusing on the company’s reinvestment in hormone therapy treatment, including Premarin® Vaginal Cream and oral hot flash treatments. From 2005 to 2010, Ms. Halkuff was Head of Global Innovation at Weight Watchers International, where she created new weight-loss products, services, and solutions for women worldwide.
She holds a BA in Psychology from the University of Connecticut and an MBA from Pennsylvania State University.
