Primary Job Title Executive Advisor Primary Organization
Magnetify Corporation
Gender Male
Former SVP and CMO, Caesars Entertainment Corporation. David played a key role in developing Total Rewards, a rewards program that gives credits to customers that could be redeemed for meals, show tickets, even hotel rooms. Prior to joining Harrah’s/Caesars, David served in senior marketing roles with American Express, Household Credit, and
MBNA. David holds an Executive Masters of Technology degree from The Wharton School, and MBA from Loyola, and a BA in Finance from Boston College.
