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David founded Tuscany Strategy Consulting in 2007 with the goal of building a consulting firm that delivers high-impact strategy from a practical, operational perspective. For over twenty-six years, David has been involved in growth-oriented operating roles involving new market expansion, product launches, turnarounds, acquisitions, and startups.
Throughout his career, David has developed advanced analytic methodologies designed to improve decision making and align products with underlying customer needs. These methods include demand discovery, pricing, consumer switching behavior, product positioning, market efficiency, and value proposition design. Originally located in the Tuscany-Canterbury neighborhood of Baltimore, the firm has developed a national client base serving leaders in corporations, universities, startups, and non-profit organizations.
