Primary Job Title Chairman & CEO Primary Organization 
Impact BBDO
Location United Arab Emirates, Asia Regions Europe, Middle East, and Africa (EMEA), Gulf Cooperation Council (GCC), Middle East Gender Male
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Dani Richa, Chairman and CEO of Impact BBDO has transformed the agency into a dominant market leader by growing its international creative reputation. Impact BBDO has been operating across the region for the past 40 years and delivering comprehensive communications solutions to a wide and prestigious base of multinational and regional clients. The
agency incorporates a group of specialized companies that work together through disciplined integration to provide consultancy in Public Relations, digital, direct and Brand Activation and media planning in partnership with OMD and PHD.
As one of the most influential industry figures in the region, Dani has been instrumental in producing some of the most memorable campaigns in the MENA region. Achievements under his leadership have been numerous; consistently receiving international acclaim, among them recent awards at the Cannes Lions Festival, Dubai Lynx Awards, the Effie's and the MENA Cristal Festival. He has been involved in a wide range of industry and cultural associations and has served two terms as the President of the International Advertising Associating in Lebanon and in recognitions of his contributions to the advertising industry, Dani was knighted the National Order or the Cedar.
