Claes Loberg is the founder and chief executive officer of Guvera, an online music streaming service that offers a system, which enables free music downloads through engagement advertising. Prior to his current position, Loberg was a creative director at Cocojambo.
Loberg produced and directed numerous international award winning "branded entertainment" projects, including VRA and VRLX, together with some of the exclusive destinations and brands such as Mercedes, Qantas, and Sydney 2000 Olympics. He is a founding member of the BCMA in London and New York together with senior members of BBH, Mandalay Pictures, OMD, TBWA, Carat, and Universal McCann.
Loberg holds an MB from Queensland University of Technology.
|Jul 24, 2016||Sydney Morning Herlad - Meet Guvera founder Claes Loberg, the new Beverly Hillbilly|
|Jul 5, 2016||Illawara Mercury - Australians delete Guvera after update forces them to pay|
|Jul 1, 2016||The Age - Australia - Music streaming service Guvera's 150 creditors meeting next week|
|Jun 22, 2016||The Age - Australia - No wealth to share for G8 boss Chris Scott|
|Jun 22, 2016||Canberra Times - No wealth to share for G8 boss Chris Scott|
|Jun 17, 2016||Illawara Mercury - ASX blocks IPO of music streaming company Guvera|
|Jun 17, 2016||Sydney Morning Herlad - ASX blocks IPO of music streaming company Guvera|
|Jun 17, 2016||Canberra Times - ASX blocks IPO of music streaming company Guvera|