Primary Job Title Assistant Professor of Marketing Primary Organization 
University of Alabama
Location Tuscaloosa, Alabama, United States Regions Southern US Gender Male
LinkedIn View on LinkedIn X (Twitter) View on X
Academic experience include a BA and MBA both from the University of Wisconsin at Oshkosh and a PhD in Marketing from Florida State University. Research published in the Journal of Marketing, Journal of the Academy of Marketing Science, Industrial Marketing Management, Journal of Personal Selling and Sales Management, Journal of Business Research,
Marketing Letters, and the Journal of Marketing Theory and Practice. Industry experience includes a twenty-year career in the service/sales industry. Currently, Bryan serves as an Assistant Professor of Marketing at the University of Alabama located in Tuscaloosa, Alabama. Bryan’s research experience is within the broad topic of sales, with a specific focus on sales interactions, where the customer and salesperson meet. In addition, Bryan is a thought leader of research and education on Customer Success Management. Bryan’s research and teaching on CSM are among the first on the subject. Recent research topics include the CSM and the sales-service interface, CSM ambidexterity & Role, and the customer’s view of CSM.
