Gender Female
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Bridget Coffing serves as Senior Vice President, Corporate Relations for McDonald’s Corporation. In this role, Coffing is the company’s Chief Communications Officer and reports to McDonald’s Chief Executive Officer. As a member of the Senior Leadership Team, she oversees the Global Government and Public Affairs department; Global External
Communications, which encompasses media relations, public relations, marketing communications, and global digital communications; and the Global System Communications group, including internal communications, meetings and events, creative services and the McDonald’s archives.
A 27-year veteran of McDonald’s, Coffing leads a global team of company communicators to invigorate dialogue with employees, international media, stakeholders, customers, and the NGO community. She helps shape strategic Brand communications to strengthen the company’s work to make a difference as a corporate citizen.
Coffing leads the McDonald’s Global Communications Council, driving system-wide communications alignment, and the Worldwide Corporate Relations Council, helping facilitate issues preparedness and crisis management.
In her previous role as Vice President of Global External Communications, Coffing developed communications strategies and initiatives to reinforce McDonald’s commitment to children’s well-being, Ronald McDonald House Charities, marketing leadership, sports and entertainment alliances, global field communications, and worldwide consumer brand activities including McDonald’s FIFA World Cup and Olympic Games sponsorships.
Coffing joined McDonald’s in 1985 from Golin/Harris Communications, where she specialized in food and consumer marketing. Coffing previously worked in the advertising and retail promotion industry.
Coffing is the recipient of numerous top industry awards and McDonald’s recognition, including the McDonald’s Presidents' Award, which is annually awarded to the organization’s top one percent of employees, and McDonald’s Team and Circle of Excellence Awards.
She is a member of the Arthur Page Society, The Seminar and a Board member of the Public Relations Society of America, Chicago chapter.
