Gender Male
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An applied anthropologist/ethnographer/planner, marketing MBA and copywriter/creative strategist, Brad specializes in challenge/opportunity ID and devising saleable solutions at scale.
He has cultivated a network of current and former clients, investors, data and network scientists and cutting-edge creative technologists that
has made him useful both as a service provider but also a superconnector to firms, agencies and clients large and small.
Past positions have included leading teams of >50 people and budgets of 6MM/yr in roles such as Senior Director of Creative Strategy at Young & Rubicam, Director in Mobile/Social Platforms at R/GA (AdAge's Mobile Agency of the Year for 2012), Managing Consultant in Customer Strategy Advisory at Big Four firm EY, and a tech-sector analyst as Technology Editor at IndustryWeek, the largest manufacturing magazine in the world) covering business and technology/product strategy both at large incumbents (Google, Apple) and startups with the potential to impact big business.
He still maintains a blog at IW (link at L).
He also has deep connections in entertainment marketing, having coordinated campaigns with the likes of Coldplay and Bon Jovi, as well as serving as a Contributing Editor at Spin, Transworld, AP and other magazines, where he interviewed and made connections with musicians and cultural icons across the musical spectrum, e.g., Andre 3000 from OutKast and Nelly to Radiohead to Ray Manzarek from The Doors.
He has also worked on pro bono cause marketing efforts for the MakerBot Foundation, Starbucks, and for policy reforms at the city, state and federal level.
