Bob Weare

to improve performance and address regulatory compliance. - Six years as a partner at a leading global professional services firm, with responsibility for European marketing across all practice areas, including Insurance, Investment and Pensions - Seven years advising a number of leading financial advisory, software, outsourcing and professional firms - Industry experience includes Banks, Wealth Managers, Asset Managers, Hedge Funds, Pension Funds, Insurers, Asset Servicers, Corporations and Professional Services

Specialities: - Aligning marketing plans with business goals, proposition development, messaging, new product launches and integrated go-to-market campaigns at a local, regional and global level - Content driven marketing, both traditional and digital, built around different buyer personas and stages of the buying cycle to help sales identify, qualify and progress sales to close. - Building stronger brands through thought leadership and partnering with PR and analyst relations - Working closely with different stakeholders (product managers, country marketing teams, sales and technical sales) to deliver business results - Enabling Sales and Channel Partners to understand products/solutions to improve performance - Measuring and improving marketing effectiveness by focusing on people, processes and systems - Managing budgets and external suppliers including agencies and market research firms - Developing and embedding client service excellence to help deliver the brand promise - Leading and developing high performance global marketing teams