Primary Job Title Chief Marketing Officer Primary Organization 
Xact Data Discovery
Location Boston, Massachusetts, United States Regions Greater Boston Area, East Coast, New England Gender Male
LinkedIn View on LinkedIn
Bob Lorum is Vice President of Marketing at XDD. Bob directs all worldwide brand strategy, marketing strategy, digital marketing, lead generation and online media initiatives. Bob was instrumental in rebranding, repositioning and creating the XDD brand / company 10 years ago as VP of Marketing as the company transitioned from paper to
eDiscovery.
Bob recently rejoined XDD as VP of Marketing after a 10-year hiatus mastering his skills in the marketing / advertising industry as President of Marketing Sherpa, a 40-person marketing research firm that taught marketers how to be better marketers. Over the past 5 years, Bob worked as VP of Marketing and Branding for iCONECT and Modus eDiscovery in Washington, DC honing his creative, leadership and strategic skills.
