Location Charlotte, North Carolina, United States Regions East Coast, Southern US Gender Male
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Bob Harris, Chief Executive Officer, serves on the Board of Directors and is responsible for the company vision, planning and overall strategy of WhiteFence.
Mr. Harris came to the WhiteFence team from LendingTree, where he had worked for almost a decade. While he most recently served as president of the core LendingTree Exchange business, he
also served as president and chief operating officer and as chief marketing officer during his time with the company.
Under his leadership, LendingTree achieved more than 80 percent brand awareness and became known nationally through its tagline: When Banks Compete, You Win.
Prior to his time at LendingTree, Mr. Harris served as managing director of consumer marketing for The Coca-Cola Company and also led brand marketing, new products and sales initiative for McCormick & Company.
Mr. Harris holds a B.S. in commerce from the University of Virginia and an MBA from the University of North Carolina at Chapel Hill.
