A mobile and consumer marketing veteran with more than 20 years operating experience, Bob Borchers joined Opus Capital in 2009. Prior to Opus, Bob was at Apple, Inc where he served as Sr. Director of Worldwide Product Marketing for the iPhone.
At Opus Borchers is focused on investments in mobile applications and services platforms as well as consumer focussed mHealth.
As part of the original iPhone team, Bob was instrumental in the development, launch and global expansion of the revolutionary iPhone, iPhone OS, App Store. While at Apple he also led the Nike+iPod partnership, expanded the iPod accessory ecosystem, and forged relationships with every major auto company to provide iPod integration.
Prior to Apple, Bob was Vice President of Marketing at FusionOne, a pioneer in creating and marketing mobility solutions. Bob also spent six years at Nokia where he co-founded and served as Vice President of Sales and Marketing for the Vertu business unit. Before his career in the mobile industry, Bob worked for Nike, Inc. in Beaverton, Oregon, where he led efforts in product and service personalization. He began his career doing research and development in prosthetics.
Board & Advisor Roles (5)Update
BS, Mechanical Engineering1988
|Dec 5, 2015||Fortune - The One Quality That Defines Every Great Leader|
|Oct 31, 2015||Fortune - The one thing all great business partners have in common|
|Aug 3, 2015||Venture Beat - Counting likes and page views is easy — calculating real attribution is hard|
|Jul 28, 2015||Business Wire - PVR Cinemas Plans to Install Dolby Atmos in 50 Screens in India|
|Mar 31, 2015||9to5Mac - Apple hires Dolby's technology chief to bolster audio and display technologies|
|Mar 27, 2015||Bloomberg - Why Apple Feels the Need to Defend Steve Jobs|
|Feb 27, 2014||Tech Radar - Apple product in 'only okay' shocker|
|Feb 27, 2014||Patently Apple - A Former Apple Exec Says the 2007 iPhone was all about Delivering a Revolutionary Experience - Patently Apple|