Primary Job Title Chief Marketing Technologist Primary Organization 
Group XI
Location Toronto, Ontario, Canada Regions Great Lakes Gender Male Also Known As bitpakkit
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Mr. Watson is currently the Chief Marketing Technologist of Group XI, an investment and holding company focused on building a network of digital entrepreneurs and marketing technology partners. He was formerly the VP Marketing at HootSuite where he built out the marketing department and drove the market development of the Enterprise offering. Prior
to HootSuite, he worked at Adobe as a Principal focused on Customer and User Experience in the Digital Marketing Business Unit at Adobe Systems. At Yahoo!, he served as Sr. Director of Product Strategy for Yahoo advertising products, focused on ad platforms strategy.
Prior to that he spent many years at both Adobe and Microsoft in senior product management and marketing roles, working on .NET, Flex, Web Services, AJAX and many other internet and browser standards and technologies.
He has worked on campaign, creative and content strategies with major brands and media properties such as GM, Toyota, Sprint, Purina, American Express, Spin, Vibe, Wedding Bells, Proctor & Gamble and Canadian brands such as Toronto Life, Fashion Magazine, Canadian Geographic, Bell, MSN Sympatico and many others. His background in media, advertising and design have taken him around the world, working in the US, Canada, Russia, UK, China and Japan.
