Primary Job Title Head of IoT Analytics Primary Organization
McLaren Applied Technologies
Location London, England, United Kingdom Regions Europe, Middle East, and Africa (EMEA) Gender Male
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Ashish Sethi is responsible for business development and promotion of Samsung Semiconductor’s Wearable Platform enabling manufacturers to create highly differentiated, fully featured smart wearable end products. With 20 years of experience in the semiconductor industry, most of which covering consumer markets, he brings his expertise to wearable
technology with a semiconductor system perspective.
Samsung’s wearable platform is based on the Exynos application processor. The platform brings GHz processor performance together with integrated Flash & DRAM using Samsung Semiconductor’s unique manufacturing prowess. The result is the smallest, thinnest, and most integrated device platform available, perfect for the demands that fashion and industrial design make on wearable tech manufacturers today.
Ashish has been deeply entrenched in many of the defining high tech waves that shaped the consumer and industrial markets of today. He started out during the birth of the microprocessor IP industry, now dominated by ARM. Following that his time in the Industrial segment saw the rise of Industrial Ethernet and the beginning of the smart factory, now know as Industry 4.0. Most recently he was keenly involved in the wireless speaker and wireless home audio boom being witnessed in consumer markets today. He brings a unique multi-industry, global perspective to wearable technology.
Ashish has a Bachelor’s degree in Microelectronics Systems Design from Brunel University, and an MBA from Cass Business School in London.


