CB Rank (Person) 1,293,640

As the leader of Aberdeen Group’s Marketing & Sales Effectiveness Practice, Andrew is responsible for investigating and identifying the technologies, trends, and best practices that set top-performing, revenue-generating professionals and organizations apart. Andrew’s marketing accolades and continuing focus on sales and marketing technologies

such as marketing automation, content marketing, sales enablement, data & analytics, and lead-to-win have established him as a trusted expert in his space. Paired with past experiences working for B2B companies Eloqua and SnapApp, and B2C brands such as Puma, Andrew brings a wide range of insight and perspective into his research.

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