Location Minneapolis, Minnesota, United States Regions Greater Minneapolis-Saint Paul Area, Great Lakes, Midwestern US Gender Female
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Amy Hefti serves as head of marketing at NCL Government Capital, a Minnesota company that connects communities and schools with financing for the purchases they need most. Since accepting this position in 2019, Amy Hefti has successfully updated NCL’s image, redesigned its marketing materials, launched a new website experience, and has begun work
creating a brand manifesto as part of a larger retooling of the company’s brand identity. While it is to early to have quantitative success metrics, qualitative feedback has been overwhelmingly positive in support of her efforts.
Amy Hefti brings to NCL nearly two decade of combined experience as an executive leader at top advertising agencies, corporations and consultancies focused on driving innovative marketing and advertising solutions that drive business results; these include McCann, Y&R, Subaru, and Accenture Interactive. Amy Hefti has managed teams across the globe and across disciplines, breaking down all the barriers on behalf of clients and the work. Her background in marketing and communications also includes roles with major brands like Target and Mastercard. At the latter, she consistently ranked in the top two percent of employees.
Amy Hefti holds a Bachelor of Arts in advertising from Iowa State University. Accomplished in her field, she has completed leadership training through MDC and negotiation training though WPP.
