Primary Job Title Head of Planning Primary Organization Iris
Location Amsterdam, Noord-Holland, The Netherlands Regions European Union (EU), Europe, Middle East, and Africa (EMEA) Gender Female
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Suitsupply lost thousands of social followers and saw its most recent campaign, featuring men kissing, vandalised across the Netherlands. When brands pick a side on any issue—from gun violence to LGBTQ issues—they always run the risk of alienating some consumers. It’s this exact fear of pissing people off, that has seen so many brands sitting in
neutral for years. But what if apathy is actually more harmful to your brand than pissing people off? Iris Amsterdam’s Amy Brown will present the results from their Participation Brand Index study, and show us why it might make more sense to take a stand than to stand back.
