Primary Job Title Head Bands & Brands Primary Organization 
official.fm
Location France, Europe Regions European Union (EU), Europe, Middle East, and Africa (EMEA) Gender Male Also Known As Alex Sap
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Alexandre Sap is a French entrepreneur born in April 29, 1974 in Nancy, France who started his career in 1993 as a sound engineer in the musical television show Taratata along with Patrice Cramer. In 1997 he started his own independent record company Recall Group signing many Artists including The Servant, Jehro, Thomas Dydahl, Grand National,
Mylo, Robots in Disguise, Fires Of Rome and Dan Black. Eight years later he signed the first deal made in France with iTunes and launched the sister company Recall in the USA. In New York he met David Jones, global CEO of the advertising company HAVAS Worldwide, who suggested that he start the musical marketing company The:Hours, co-owned by Havas, Leslie Dubest and Fabien Moreau.
Alexandre Sap signed numerous of global integrated campaigns and PR initiatives for high-end brands as Estée Lauder, DKNY, Tommy Hilfiger, Michael Kors, Galeries Lafayette, Absolut Vodka, Chivas, Pernod Absinthe, The French ministry of culture, and Harry Winston, amongst others. In 2008, Alexandre Sap signed LADY GAGA’s first-ever global advertising campaign with Michael Kors’ “Very Hollywood” new fragrance launch, before she topped the charts.
When former UN General Secretary and Peace Nobel Prize laureate KOFI A. ANNAN launch the first global musical petition, "Tck Tck Tck Time for Climate Justice", with The:Hours, he's part of the movement and produce the musical petition featuring more than 50 celebrities as Marion Cotillard, Duran Duran, Mark Ronson, Milla Jovovich, Amadou and Mariam, Youssou n Dour, Theophilus London, Dan Black, Khalil Fong...
In January 2012, he left Havas to start FORWARD a "micro network" of cultural marketing agencies based in Paris, New York and Tokyo. First clients are ABSOLUT, Pernod Absinthe and Harry Winston.
