Aaron Goldman is Chief Marketing Officer at 4C.
Goldman is also the author of Everything I Know about Marketing I Learned from Google published by McGraw-Hill in August 2010.
Prior to 4C and Kenshoo, Goldman founded Connectual, a digital marketing consulting and matchmaking firm. For almost two years, he helped companies like Omnicom Media Group, Info.com, Adify Media, and Elevate Studios with marketing and business development.
Before starting Connectual, Goldman served as Vice President of Marketing and Strategic Partnerships at Resolution Media. During his nearly five-year tenure on the executive team, Goldman managed corporate marketing, industry relations, and new business development, working with advertisers like Bank of America and Dell while sitting on the advisory boards of Google, Yahoo, and Microsoft.
Previously, Goldman led the Midwest sales team for MaxOnline, now a division of Ask.com. For about 5 years, Goldman delivered comprehensive digital marketing solutions encompassing portal and network campaigns, sponsorships, e-mail marketing, and search engine marketing for clients including Disney, General Motors, Procter & Gamble, and Verizon, among others.
Goldman graduated with honors from the University of Illinois at Urbana-Champaign with a Bachelor of Science degree in Advertising. When hes not Googling himself, Goldman enjoys spending time with his family in Chicago.
Chief Marketing Officer
Jun, 2015 - Current (over 1 year)
2010 - Current (almost 7 years)
Board & Advisor Roles (4)Update
|Sep 20, 2016||Built in Chicago - 4C lands $26M Series C to improve marketing across TV and social media|
|Jul 25, 2016||AdWeek - Infographic: How Trump and Clinton Stack Up on Facebook and Twitter|
|Mar 18, 2016||Business Wire - BlueSnap Wins Best Merchant Solution at PYMNTS 2016 Innovator Awards|
|Dec 23, 2015||AdWeek - Why The Beatles Needed Digital Streaming to Maintain Their Brand|
|Jul 27, 2015||WSJ Blogs - Google Gives Up on Google+ as a Facebook Rival|
|Jun 24, 2015||The Next Web - 50 thoughts on leading, listening and the power of positivity|
|Nov 28, 2014||CNet - Black Friday is showing signs of gray - CNET|
|Oct 15, 2014||PRNewswire All - New Kenshoo Research: Search and Social Advertising Campaigns Show Strong Efficiency Rates|