personas, and shopper and category studies. Zylo Group advises on brand positioning and architecture, value proposition development, portfolio strategy, and cultural insight and context mapping. It supports innovation through demand frameworks, opportunity identification, design thinking, and concept and brand development. The consultancy also works on communications strategy, creative and product value proposition development, and packaging, logo and asset clinics. In the employee space, Zylo Group conducts stakeholder and employee research, shareholder sentiment studies, root cause evaluations and employer value proposition development.