options, and tools for managing marketing campaigns. Its HLR request services help optimize the cost and delivery of SMS campaigns by validating subscriber data. Zorra exposes APIs that allow customers to integrate calling, messaging, statistics, and automation features into their own systems and applications. Additional services such as autocaller, autoinformer, and call recording support automated outreach and customer service workflows. Zorra also runs a referral program that enables partners to earn commissions by bringing in telecommunications clients.