Company Performance Metrics
Zlaata India designs and sells women’s apparel that blends Indian cultural elements with modern western silhouettes. The company focuses on everyday and occasion wear for women, including indo-western fusion pieces, ethnic sets, kurtas, office wear, and casual dresses. Its collections are offered through a direct-to-consumer online platform, where
customers can browse categories such as co-ord sets, dresses, bottoms, and themed lines like Boss Lady. Zlaata India provides optional garment customization and size adjustments for selected products. The brand incorporates eco-friendly and repurposed materials into its manufacturing, aiming to align its apparel with more sustainable fashion practices. It also operates a loyalty program that rewards purchases, reviews, referrals, and customer engagement with redeemable points called threads. Overall, Zlaata India positions its clothing and services around accessible, functional fashion for women seeking both cultural and contemporary styles.
