Company Performance Metrics
Zdenka Linka focuses on setting and running B2B company communication so that marketing supports sales. She offers a fractional communications director service, where she designs communication strategy, aligns marketing with sales needs, plans channels, and supervises implementation. She provides ongoing content and copywriting, creating website
texts, blogs, LinkedIn posts, case studies, sales materials, PR articles, press releases, and campaign landing pages. She also delivers in‑company training on writing in the era of AI, helping teams create clearer, more original texts and use AI tools appropriately. Her work is aimed at companies in industry, IT, and B2B services that need consistent, understandable communication across their markets.
