Company Performance Metrics
Vreo develops digital advertising solutions that not only address current issues of in-game advertising, but also strive to consolidate brands, developers, and gamers with mechanisms that ensure a fair distribution of advertising benefits. Vreo supplies game developers and game publishers with plugins and algorithms for numerous game engines, that
greatly facilitate the dynamic placing of embedded ads on various platforms. In contrast to traditional in-game promotion like pop-ups, embedded ads blend in with the game‘s environment without disturbing the players experience.
Vreo likewise optimizes billing and evaluation in digital advertising. Vreo’s plugins and algorithms for dynamic ad placement meticulously document not only the exact number of views but also the quality of each view. Besides significantly impeding ad-blocking and ad-fraud, evaluating the quality of views prevents counterproductive omnipresence of individual ads as well.
As an exchange for dynamic in-game advertising, Vreo is developing a b2b marketplace using its dedicated ViewCoin, a proposed stablecoin pegged with fiat currency. As opposed to the traditional ad market, Vreo’s ViewCoin based marketplace enables fast, cheap international transactions. During the ICO, Vreo will issue MeritCoin (MTC). MeritCoin holders will be given special access in to the data and services in the Vreo Platform. By purchasing the MeritCoin, buyers can link the same to ViewCoin and access various benefits such as preferential matching, privileged ad delivery, discounts, reduced fees, etc.
Vreo seeks to invigorate not only the field of in-game marketing, but the gaming industry as a whole. Vreo believes that small developer studios will profit immensely from Vreo’s straightforward matching process and immediate payouts. Beyond that, gamers for the first time will be able to benefit from in-game advertising, as they will be able to claim ViewCoins for watching in-game ads.
